Just North of Nashville, a Lavender Farm Is Quietly Changing How the South Grows

Gigi's Lavender Farm & Nursery in Joelton has helped establish more than 30 lavender farms across the South — and you can visit by appointment

Most people assume lavender belongs in the south of France, not the humid hills of Middle Tennessee. Gigi de Lugo has spent years proving otherwise.

Her farm, Gigi's Lavender Farm & Nursery, sits on Bidwell Road in Joelton, Tennessee — about 20 minutes north of Nashville — and has become one of the most quietly influential lavender operations in the American South.

Built for the Southern Climate

Growing lavender in the South is not straightforward. High humidity creates conditions that cause root rot, which kills off the plant varieties that thrive in drier European climates.

De Lugo tackled this by sourcing cultivars specifically engineered for the region. The nursery serves as an exclusive Southeast source for Peace Tree Farm's hybrid varieties, including Phenomenal® and Sensational® — both evergreen lavender cultivars bred to resist the humidity-driven root rot that has discouraged Southern growers for decades.

Beyond the Farm

De Lugo has used her expertise to help build an entire regional industry. She has assisted in establishing more than 30 lavender farms across the South and founded The Lavender Exchange, an alliance that provides technical support and resources to other lavender farmers in the region. She also offers private consultations for anyone looking to start their own lavender operation.

The farm produces a range of artisan goods as well, including dried lavender bouquets, sachet bags, DIY kits, and culinary lavender pepper seasoning. One of its more distinctive products is ZWave Mg, a patent-pending topical magnesium spray made with lavender hydrosol, marketed for muscle recovery and pain relief. Most products are available for shipping within the U.S. and the U.S. Virgin Islands.

Planning a Visit

The farm operates primarily by appointment. Visitors who have made the trip describe the property as breathtaking, with experimental lavender fields that reflect years of hands-on agricultural research.

Gigi's Lavender Farm & Nursery is located at 7631 Bidwell Rd, Joelton, TN 37080. To schedule a visit or consultation, the farm can be reached at 615-487-6996 or through their website at gigislavender.com.

Our Readers’ Favorite Nashville Hotels

Drury Plaza Hotel Nashville Downtown

Drury Plaza Hotel Nashville Downtown

Nashville, United States

  • Free drinks & breakfast near Broadway
View prices →
Hilton Nashville Downtown

Hilton Nashville Downtown

Nashville, United States

  • Next to Bridgestone Arena & Broadway
View prices →
Embassy Suites by Hilton Nashville Downtown

Embassy Suites by Hilton Nashville Downtown

Nashville, United States

  • Rooftop bar with skyline views
View prices →

Leave a Comment